Together with Wood Wood we have created a special edition of our awardwinning e-bike, combining Wood Wood’s traditions of creative exploration with Anders Hermansen’s keen eye for simplicity. Brian SS Jensen, the co-founder of Wood Wood, opted for a particular paint job combining khaki and army green parts with co-branding and red anodised details, referencing vintage 4x4 vehicles and outdoor gear.
The Hermansen e-bike story unfolds with our engaged group of co-owners comprising professional investor Tommy Petersen, serial entrepreneur and co-founder of cycling clothing company Pas Normal Studios; Bo Bjerggaard, Britt Bjerggaard and Morten Korsgaard who own Gallery Bo Bjerggaard, which represents celebrated artist such as Jonathan Meese, Georg Baselitz and Tal R; Lars Dyhr who is the founder of several creative agencies, Executive Creative Director of Design at Uncle Grey and co-head of Grey/Denmark; and Jørgen Permin of the law firm Permin & Tholstrup and former head of finance and chairman at Plesner.
The joint force of our team’s diverse professional backgrounds fuels our journey. And so does our common enthusiasm for bikes and bike riding which makes us see pedalling summits of the Alps, the Pyrenees and the Serra de Tramuntana as a vacation treat.